30% greater pageviews, 45-50% greater completions, more partnerships with other news publishers… Earlier this year, The Conversation created a small team whose aim is to create content, products, experiences that are more valuable to people. The results are extraordinary. And the team achieved them by being laser-focussed on their audiences.
In this short piece, Khalil A. Cassimally, Head of Audience Insights at The Conversation explains the approach his team took so you can replicate it if you want. The best bit? Members of the team have become internal advocates of this audiences-informed approach centred on creating value for people. We’re now in the process of creating more teams across several of our newsrooms all over the world 🙌🏽
