Can you introduce the Les Coops de l’info group?
Les Coops de l’info is a cooperative press group of six local publishers and one media for younger audiences.
Our local media serve six regions in Quebec and Eastern Ontario. The oldest of our media, Le Soleil, has been covering the greater Quebec City area since 1896, while our youth site, aimed at ages 8-12, Les As de l’info, has just celebrated its first anniversary.
Kim, what’s your role in the group? What are your main challenges at the moment?
I’m the Digital Growth Coordinator. My main task over the last few months has been to train teams on how to use (and maximize value) of our new CMS and other tools that will enable us to achieve our goal of having 100% digital distribution by the end of this year. I also have the task of working with the entire Digital Growth team to acquire new subscribers.
Historically, as a publication, we’re well anchored in print, so making the transition to digital has been a major challenge. In my day-to-day job, it’s the mindset change that’s the biggest challenge.