How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate…
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
110 posts
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Sacha Morard steps down as CTO of Le Monde and launches Edgee, an edge computing platform for developers
Hello Sacha! You’ve been CTO of the Le Monde group for 6 years now, and you’re about to…
The Audiencers’ Festival, Madrid: 20th February 2024
Do you speak Spanish? ¿Hablas Español? This event is for you! Nos entusiasma anunciar nuestro evento, The Audiencers’…
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
4 learnings about subscription A/B testing from ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
Wordle and beyond: How games are impacting publisher newsletters
The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
Keep calm, carry on, and launch a registration wall
Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on account creation and a metered paywall. Here's how.
Audience innovation at the ABC: Navigating uncharted paths to engage audiences
Cultivating and deepening the ABC’s relationship with new audiences
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…