How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
You're reading The Audiencers' newsletter #4, sent out on December 7th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Micropayments are back (or…
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
And there goes the…
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie’s team at Unify’s women’s brands need to make each content…
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…