No data? No AI. The importance of registering readers before even considering subscription propensity modeling…
AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
Registration
Registration strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
28 posts
Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users
How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
50+ Registration Walls benchmarks to better convert users into members
Stuck for ideas on how to design the best registration wall? We've got you
Registration walls: how brand publishers are turning content into business
Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand's content
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.
Forget focusing on paywall types, it’s time to put your audience first
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.