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Home Case Studies Page 3
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

How NZZ established a new way of  working that respects journalism while making it more audience-centric, going beyond traditional  journalistic performance metrics to align with broader business goals. 
byMadeleine White
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement.
byAlvaro Liuzzi
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

3 community-building experts share their recommendations on reimagining journalism as a collaborative, community-driven practice
byMadeleine White
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
byMarion Wyss
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
byLennart Schneider
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
byMatias Battolla
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
byMarion Wyss
Reuters AB testing Reuters AB testing
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
byElaine Piniat

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