Case Studies | Page 2 of 14

Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

At The Audiencers' Festival, Aliya looks at how Aktuality, Il Messaggero & The Financial Times use AI to move readers through the funnel to subscription.

byAliya Itzkowitz

Operations

How The Guardian US meets underrepresented communities where they are

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.

byMadeleine White

The move to paid podcasts: Lessons from De Correspondent

Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent

byMadeleine White

Operations

How Condé Nast is growing the “happy middle” of the audience funnel

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.

byKhalil A. Cassimally

Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.

byMadeleine White

Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models

byJohn Rahim

Operations

The ins and outs of BFM’s new mobile-first vertical video format

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.

byAnthony Capon

Inspirations

Boosting membership conversion at Maverick Insider with FAQs

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.

byMadeleine White

Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference.

byMarion Wyss