Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
AI and technology
AI and technology for a successful reader revenue model, by The Audiencers, the go-to community for digital publishing professionals.
47 posts
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
A coffee in Vienna with Die Presse: AI and reader revenue
An AI curated article summarizing our conversation with Lukas, Data Strategist at Die Presse
In conversation with 6AM City: tech stack, audience strategy and unit economics
Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story of 6AM City's success
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?
How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this
Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet