Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff Bezos, the title has invested massively in digitization, reaching nearly 3 million digital subscribers today.
Of course, there’s a lot that goes into this success – including consistently publishing quality content – but their attention to detail in their products also has a significant role to play.
Here are 12 features to copy from their model:
1. Top Stories vs Latest Headlines