The art of generating data insights (from an analyst/marketer point of view)
More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
151 posts
News publishers can build trust: how The Conversation is focussing on providing more value to people
Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Deep dive into the Morning Brew newsletter
You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?
How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views
Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model
Brand Publishing Benchmark Examples 2022
Analysis of some of the best examples of brand publishers and how they're making this strategy a success
50+ Registration Walls benchmarks to better convert users into members
Stuck for ideas on how to design the best registration wall? We've got you
Engagement strategy benchmarks for digital content producers
What are some of the best publishers in the industry doing to increase engagement & revenues
Developing a culture of experimentation at EBRA Media
How does France's biggest regional newspaper group prioritize testing for continuous optimization?
How publishers are using A/B testing to optimize conversion rates
3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?