The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
113 posts
Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands
By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and…
Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking
In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…
The retention-acquisition connection
This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Gen AI and the ‘deconstruction’ of the media value chain
"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…
Getting young people to subscribe means changing how we define journalism
One of the greatest disconnects that we see in the news today is that we’re losing younger generations.…
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
Google News Consumer Insights tool: the need-to-know
Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.