Le Figaro halves the time to take out a subscription with their “AMEX” project
How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
115 posts
Data to Decisions: How AI is Transforming Digital Product Management
Sujathullah explores how leading companies are using AI to accelerate decision-making, boost efficiency and drive innovation.
Building a Product team on a tight timeline
Four key lessons in driving innovation, agility and alignment under pressure from Financial Times' Product Manager.
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
60% increase in active users: the value of push notifications
Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
The four dimensions of personalization
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media
An analysis of the latest Tech Stack Study, providing publishers with a benchmark of the range of tools used by the French media.
Easy-to-cancel regulations are an opportunity rather than a threat
"Brands focused on long-term growth prioritize trust over short-term barriers" - how you can use easy cancellation as an opportunity.
Open source, proprietary CMS or build your own? The choice is simple
Cost is obviously an important factor, but beyond price, there are many other variables to consider. Jorge Mediavilla helps you evaluate the options.