"This report starts from a genuine belief that publishers can turn youngsters into loyal and paying users. It was prepared out of respect for, and true fascination about, new generations." Written by two brilliant brains of the industry, Danuta Bregula and Liesbeth Nizet, this report is a breath of fresh air, approaching the question of "young audiences" as an exciting opportunity with so much to learn from brands in other industries. This summary covers the key takeaways from these brands, but you can download the full report for free here.
