With website revenues failing to replace falling print income, many local news publishers are turning to email newsletters as a way to diversify revenue. For local newsrooms considering taking this route, this article sets out a path to a financially successful free email newsletter. By Andy Griffiths, founder of Champion Newsletters.
1. Develop a content strategy
Deciding on the type and frequency of content for a newsletter is the hardest decision for a legacy local newsroom where workflows are embedded into daily or weekly deadlines and don’t align with the immediacy of publication that an email newsletter allows.
