The Audiencers

Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement.

byAlvaro Liuzzi

9 May 2025

Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White

7 May 2025

Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss

6 May 2025

Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss

5 May 2025

Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss

4 May 2025

Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider

30 April 2025

Inspirations

130+ paywall examples to inspire your subscription strategy

byMadeleine White

29 April 2025

A Practical Guide to Product Strategy Execution

Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer

28 April 2025

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi

The ultimate list of reader revenue case studies

Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White

9 April 2025

Operations

How the user needs approach boosts engagement

byStefan ten Teije

3 April 2025

The product guide to turn ideas into action

Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.

byKhalil A. Cassimally

31 March 2025

Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White

26 March 2025

Inspirations

The Audiencers’ Festival London 2025

byMadeleine White

25 March 2025

Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss

25 March 2025

Decisions

Building a Product team on a tight timeline

byPeter Brumby

19 March 2025

Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White

17 March 2025

Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss

10 March 2025

User needs from across the publishing industry

Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White

5 March 2025

Article gifting at Les Echos-Le Parisien

Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien

Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White

Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles

Decisions

60% increase in active users over 3 months: the value of push notifications revealed

byKevin Anderson

Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!

byMadeleine White

12 February 2025

Decisions

The four dimensions of personalization

byTom Burrell

11 February 2025

Operations

The checklist to write engaging polls

byPia Frey

5 February 2025

Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn

Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss

WANIFRA case studies on navigating sustained newsroom transformation

Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White

Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

byMadeleine White

Open source, proprietary CMS or build your own? The choice is simple

byJorge Mediavilla

Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider

Operations

Case Study: Kathimerini Launch Greece’s First Digital Subscription Model

byLefteris Bidelas

Inspirations

Inspiration on how to make your hard paywall dynamic

byMadeleine White

Decisions

Defining subscription pricing at Le Monde

byLaura Pironnet

1 January 2025

Inspirations

Going further with interactive engagement: introducing the debating feature

byMadeleine White

11 December 2024

Operations

Please don’t leave me! Strategies to retain subscribers after a promotional offer

byRomain Lhote

9 December 2024

Operations

How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability

byAlvaro Liuzzi

4 December 2024

Inspirations

Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question

byMadeleine White

2 December 2024

Inspirations

The 10 commandments of subscriber acquisition and digital reader revenue models

From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.

byCyrille Frank

26 November 2024