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Irish News digital transformation Irish News digital transformation
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.
byMadeleine White
12 September, 2025
balance balance
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

byMadeleine White
11 September, 2025
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
8 September, 2025
Heiko Scherer Heiko Scherer
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
4 September, 2025
home page personalisation home page personalisation
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

byDaniel Geiger
2 September, 2025
Clarin integrating AI into workflows Clarin integrating AI into workflows
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
Getting young readers to subscribe at Mediahuis Getting young readers to subscribe at Mediahuis
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
20 August, 2025
relaunching The Guardian app relaunching The Guardian app

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
Building clarity Building clarity

Gain clarity on your purpose: the template that helps teams make faster, better decisions

byKhalil A. Cassimally
Ask Birubala Newslaudry Ask Birubala Newslaudry

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

byMadeleine White
engagement on mobile apps engagement on mobile apps

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
31 July, 2025
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
29 July, 2025
How to convert registered members into subscribers How to convert registered members into subscribers
  • Operations

How to turn registered members into subscribers

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
byMadeleine White
23 July, 2025
The Guardian underrepresented audiences The Guardian underrepresented audiences
  • Operations

How The Guardian US meets underrepresented communities where they are

byMadeleine White
17 July, 2025
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

byMadeleine White
15 July, 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
10 July, 2025
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
10 July, 2025
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

byAnandita Chandra
7 July, 2025
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
2 July, 2025
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
29 June, 2025
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
BFM Vidéos verticales BFM Vidéos verticales
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

byAnthony Capon
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers
byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
23 May, 2025
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
22 May, 2025
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi

Top News

  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
13 April, 2025
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
10 April, 2025
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
9 April, 2025
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
3 April, 2025
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
31 March, 2025
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
26 March, 2025
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
byMadeleine White
25 March, 2025
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss
25 March, 2025
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
19 March, 2025
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
17 March, 2025
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
10 March, 2025
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
5 March, 2025
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