Inspirations Pricing strategies from The Atlantic, Le Monde and Onet How can you set a price that reflects the value of your product AND is acceptable to your readers? Best practices from WAN-IFRA's conference. byMarion Wyss
Inspirations A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process. byMariah Craddick
Inspirations The Atlantic: bringing more value to readers and subscribers through our mobile app “Our products are better when informed by the people who use them“ The Audiencers' Festival at The New… byMadeleine White
Operations How we introduced group subscriptions to The Atlantic From the early days of market research homing in on a target audience to finding ways to incorporate… byNiya Watkins
Decisions Audience research at The Atlantic: The questions that data can’t answer Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic byMadeleine White