Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

117 posts

Retention-minded acquisition: workshop recap

This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…

The ultimate benchmark miro board and tick list to build a successful subscription landing page.

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.

Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…

Although there is of course a lot to master when launching your digital subscription model, these are our…

In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…

ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…