Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

115 posts

Publisher onboarding journeys: benchmarking and best practices

This article provides recommendations on which steps to include in your onboarding journey to effectively engage and retain…

Establish a 360 view of your digital subscription model, understanding position in the market and on the journey to digital transformation.

Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…

Although there is of course a lot to master when launching your digital subscription model, these are our…

In today’s fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate…

ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.