Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
126 posts
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Gifting articles at Les Echos-Le Parisien
Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
Kathimerini launch Greece’s first digital subscription model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
Planning Your Subscriptions for 2025
Are you currently planning your subscriptions for 2025 – or have you already completed this process? Do you…
The concept of peak subscriptions is not a problem with readers
The topic of subscription ceilings, or peak subscriptions, has come up a lot in conversation recently, but after…
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding…
Retention-minded acquisition: workshop recap
This is a recap from The Audiencers' workshop in London in June 2024. An INMA benchmark report recently…