Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue
User needs 2.0: a plug-and-play model to be more valuable to audiences
Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits
Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode
Digital transformation means managerial transformation
Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.