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Home Engagement Page 10
  • Inspirations

The art of generating data insights (from an analyst/marketer point of view)

More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights
byHicham Mernit
  • Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
byElodie Mandel
  • Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
byMadeleine White
Khalil A. Cassimally Khalil A. Cassimally
  • Inspirations

News publishers can build trust: how The Conversation is focussing on providing more value to people

Trust in news is abysmal. So, how is The Conversation working towards being more valuable to users and building trust?
byKhalil A. Cassimally
AI guide AI guide
  • Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
byMarion Wyss
  • Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
byStéphane Desmichelle
Andy Griffiths Andy Griffiths
  • Inspirations

Deep dive into the Morning Brew newsletter

You probably already knew that Morning Brew is a newsletter superstar, growing to 4 million subscribers in six years. But what are their secrets?
byAndy Griffiths
chartbeat engagement chartbeat engagement
  • Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
byChartbeat
  • Inspirations

Engagement strategy benchmarks for digital content producers

What are some of the best publishers in the industry doing to increase engagement & revenues
byMadeleine White
  • Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.
byMadeleine White

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