Conversion | Page 5 of 7 | The Audiencers

16

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung’s digital subscription model.

ByLennart Schneider

08

Mar 2023

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

ByMadeleine White

22

Feb 2023

Decisions

The concept of Engagement Economics: connecting engagement to commercial outcomes

How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?

ByLaura Graham

14

Feb 2023

Newsletter

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism,…

ByMadeleine White

13

Feb 2023

Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls

ByMaxime Moné

24

Jan 2023

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

ByMadeleine White

23

Jan 2023

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach