Lennart’s road trip: 6 learnings from German subscription businesses
Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this…
Benchmarks
Benchmarking engagement, conversion & retention strategies, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
53 posts
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
Study by Paris’ Science Po reveals top tech solutions used by French publishers
Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few…
Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers