Registration wall: benchmarking publishers’ account creation journey
We’re all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing…
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.