The playful evolution of media: Bridging games, newsletters and engagement
Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games.
One of the most significant tales of this trend is the acquisition of Wordle by The New York Times, transforming a simple gesture of love into a global phenomenon.
And as media companies become more and more about newsletters, and the art of engagement becomes more paramount in the digital age, there is a convergence of newsletters + media companies + games.
Let’s dive in to one of the largest media companies around — The New York Times — and how they incorporate games into their newsletter strategy to captivate and engage their audience.