Marion Wyss

Digital publishing professional since 2006, Marion started by working for pure-player press before larger national titles in France including ELLE Magazine, L’OBS and Challenges where she was Chief Digital Officer until 2018. Following this, Marion founded Underlines, a consultancy agency for digital publishers, later working more closely with Poool who acquired the company in 2021. Since then, she has taken the role of Chief Marketing Officer and associate at Poool, also lecturing on reader revenue models for publishers at various journalism schools in France and Switzerland.

26 posts

Inspirations

The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event

With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint

Operations

Le Parisien’s new homepage: optimizing editorial and conversion simultaneously

We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.

Operations

Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS

How did L'Express switch CMS tools without a trace?

Inspirations

Le Monde in English, 6 months later

In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.

Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.

Decisions

Brand Marketing vs Brand Publishing: what’s the difference?

Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?