#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. "Re-invest in quality journalism, because only journalism will save journalism" This week's overheard is from Juan Señor, President at Innovation Media Consulting, who hits the nail on the head here,…

ByMadeleine White14 February 2023

Newsletter

#6. How to make newsletters valuable in a reader revenue model, The Conversation’s decision-first approach to user research & lessons from 7 subscription businesses

You're reading The Audiencers' newsletter #6, sent out on January 25th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. 2023, the year of the registration wall? "Our anonymous users consume 3 articles a month, registered users consume 33, and subscribers 185… getting high value readers to register is…

ByMadeleine White14 February 2023

Decisions

Ask the experts: how can you make newsletters valuable in a reader revenue model?

Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy

ByMadeleine White24 January 2023

Newsletter

#5. Onboarding new subscribers at The Telegraph, value proposition benchmarks & increasing CTRs by 97% through experimentation

You're reading The Audiencers' newsletter #5, sent out on January 11th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. Machines are great and all, but let's not forget about people... This week's overheard from Emily Bell at The Guardian Media Group fits quite nicely into the current discussions…

ByMadeleine White13 January 2023

Inspirations

Value proposition examples from successful publishers

Better define your value proposition after being inspired by these successful publishers

ByMadeleine White10 January 2023

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

ByMadeleine White4 January 2023

Newsletter

#4. Building a successful product with The Washington Post, A/B testing with Netflix & why we updated our registration wall

You're reading The Audiencers' newsletter #4, sent out on December 7th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here. Micropayments are back (or not) England play France this week, which means it's me vs. the whole company... wish me luck! The other trending topic at the moment is…

ByMadeleine White17 December 2022

Operations

5 key findings from The State of Digital Publishing Market Report 2022

A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs

ByMadeleine White13 December 2022

Inspirations

Constantly evolving product offerings with A/B testing at Netflix

Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing

ByMadeleine White29 November 2022

Newsletter

#3. How The Independent maximizes recirculation, why people don’t pay for news and overheard from News UK

You're reading The Audiencers' newsletter #3, sent out on November 23rd, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here. Make the front page Whilst it's hugely valuable to have an overarching view of the publishing industry, gaining insights into trends, best practices and optimal strategies to employ, I…

ByMadeleine White23 November 2022