How can you better convert visitors into paying subscribers? Registration is an essential middle step
Madeleine White
You're reading The Audiencers' newsletter #11, sent out on April 5th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter #11:
In conversation with 6AM City: tech stack, audience strategy & unit economics
Recirculation: "if done well, recirculation leads to higher engagement, more return visits, a…
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Increasingly more brands are turning to publishing – but why? What’s in it for brands? How can you reap the same benefits?
You're reading The Audiencers' newsletter #10, sent out on March 22nd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
The low-down on 'frequency of visit'
Visit frequency has been consistently named as a crucial factor in boosting subscription propensity. However, research by Mather has revealed some critical nuances that are…
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue
You're reading The Audiencers' newsletter #9, sent out on March 8th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter #9:
User needs 2.0: a model that revolutionized the BBC and is supporting publishers around the world to put their audiences first
Connecting engagement to…
How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool’s benchmark report reveals all.
Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic
You're reading The Audiencers' newsletter #78 sent out on February 22nd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
“If we know 10% of our users drive 3/4 of our revenue, why do we still design our content and products with the other 90% in mind?”
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