Madeleine is Head of International @ Poool and co Editor-in-Chief of The Audiencers. Having worked in the digital publishing industry for 3 years now, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your…
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to…
Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
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