#35. How The WSJ develops long term relationships with young readers
The Audiencers' newsletter, April 3rd 2023, on French publishers growing subscriptions, lessons from gym memberships and the WSJ.
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
205 posts
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
#34. Behind the scenes of Bloomberg’s registration model
You're reading The Audiencers' newsletter #34, sent out on March 20th, 2023. To receive future newsletters straight to…
#33. How 20 Minutes doubled their registered user base
You're reading The Audiencers' newsletter #33, sent out on March 6th, 2023. To receive future newsletters straight to…
#32. How The Atlantic introduced group subscriptions
You're reading The Audiencers' newsletter #32, sent out on February 20th, 2023. To receive future newsletters straight to…
#31. 8 tips for acing your pricing strategy
You're reading The Audiencers' newsletter #31, sent out on February 7th, 2023. To receive future newsletters straight to…
#30. Registration before subscription = higher LTV
You're reading The Audiencers' newsletter #30, sent out on January 24th, 2023. To receive future newsletters straight to…
#29. The not-to-miss content of 2023
You're reading The Audiencers' newsletter #29, sent out on January 10th, 2023. To receive future newsletters straight to…