The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
177 posts
Publishers: how to maximize reader engagement on mobile apps
From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Playing the social media game: how publishers can learn and benefit from social
Insights from Press Gazette's future of media technology conference
#21. Introducing, the double-edged wall
You're reading The Audiencers' newsletter #21, sent out on September 6th, 2023. To receive future newsletters straight to…
3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
#20. Can your subscribers cancel in 3 clicks?
You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to…
#19. Your summer reading list: top-performing articles that you don’t want to miss
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list.