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Registration at Radio-Canada Registration at Radio-Canada
  • Inspirations

Obligatory registration at Radio-Canada: a successful gamble

The Radio Canada team share the results of the gamble that was blocking all users with a registration wall.
byAudiencers
28 April, 2026
Audiencers' Festival Hamburg Audiencers' Festival Hamburg
  • Decisions

Mastering audience segmentation with Selma Stern

byMadeleine White
22 April, 2026
Stern+ rebuilding subscription Stern+ rebuilding subscription
  • Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

byJohn Rahim
21 April, 2026
The Times The Times
  • Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White
15 April, 2026
Offers & Pricing Offers & Pricing
  • Inspirations

The subscription pricing page we’ve all built at least once: episode 4

byMaxime Moné
13 April, 2026
Audience segmentation Audience segmentation
  • Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White
8 April, 2026
swissinfo swissinfo
  • Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

byMadeleine White
7 April, 2026
Milenio community Milenio community
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

byMadeleine White
1 April, 2026
German news trends German news trends

Navigating subscriptions in Germany: topics, formats and willingness to pay

byPia Carron
Pay what you can Les Coops de L'information Pay what you can Les Coops de L'information

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
Why the best performers replaced the linear tunnel with an infinite cycle Why the best performers replaced the linear tunnel with an infinite cycle

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
Audience segmentation Audience segmentation
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
16 March, 2026
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
12 March, 2026
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
byMadeleine White
11 March, 2026
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White
10 March, 2026
Poool x Darwin Poool x Darwin
  • Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White
4 March, 2026
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
28 February, 2026
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
100 subscription businesses 100 subscription businesses
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné
  • Operations

Building resilience with registration

byMadeleine White
le Monde in English le Monde in English
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

Findings from the report that highlight 7 Modes of Engagement, distinguishing how "next gen" consumers discover, consume, & share news
byMadeleine White
2 February, 2026
communication communication
  • Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally
29 January, 2026
WAN-IFRA trends outlook WAN-IFRA trends outlook
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
26 January, 2026
DONATION DONATION
  • Inspirations

Benchmarking donation and support models

byMadeleine White
22 January, 2026
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
21 January, 2026
Referral Referral
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
20 January, 2026
Newsletter benchmarks Newsletter benchmarks
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
Subscription offer page Subscription offer page
  • Inspirations

Subscription offer page benchmarks

byMadeleine White
Cancellation benchmarks Cancellation benchmarks
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
onboarding benchmarks onboarding benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White

Top Articles

  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White
  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
24 November, 2025
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
21 November, 2025
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
17 November, 2025
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
11 November, 2025
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
4 November, 2025
subscription forecasting subscription forecasting
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
byDavide Liverino
3 November, 2025
The homepage isn't dead The homepage isn't dead
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
30 October, 2025
pricing for news publishers pricing for news publishers
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
23 October, 2025
Connecticut today AI audio newsletter Connecticut today AI audio newsletter
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
20 October, 2025
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
13 October, 2025
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
9 October, 2025
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
7 October, 2025
  • Decisions

unfolded.news – rethinking the content architecture of news websites

byFabio Venneri
1 October, 2025
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
29 September, 2025
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
28 September, 2025
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