Decisions The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it? byMadeleine White26 January, 2026
Operations How to build a referral program that drives subscription growth byLennart Schneider20 January, 2026
Operations 7 ways media can build a practical, empowering data culture byKhalil A. Cassimally12 December, 2025
Decisions Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy byDavide Liverino12 December, 2025
Decisions Why it’s time to update your subscription management system to accommodate consumer trends byMorten Jørgensen Stald11 December, 2025
Inspirations When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset. byMadeleine White8 December, 2025
Decisions Where publishers should be heading in 2026: the HERO framework byMadeleine White3 December, 2025
Inspirations The power of puzzles: How The New Yorker approached a games paywall byLindsay Ederheimer2 December, 2025
Operations How NYT Wirecutter shipped a personalized newsletter in 4 weeks byAnil Chitrapu25 November, 2025
Inspirations Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates byMadeleine White24 November, 2025
Inspirations The Washington Post: how and why we built “Ask The Post AI” byJason Langsner21 November, 2025
Decisions The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences byMarion Wyss
Decisions Your subscription forecast is broken, and maths isn’t the problem A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow. byDavide Liverino3 November, 2025
Operations Subscription price increase: the 7 biggest mistakes to avoid byLennart Schneider23 October, 2025
Inspirations Launching a weekday audio news briefing with AI at CT Insider byMadeleine White20 October, 2025
Inspirations Build or buy: The technology decision that defines modern newsrooms byAli Mahmood13 October, 2025
Inspirations How DER SPIEGEL uses its engagement score: our key use cases byAlexander Held9 October, 2025
Inspirations The Economist’s Substack experiment: building a newsletter product off-platform byMadeleine White
Decisions The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue bySuchit Patel
Operations 3,360 new subscribers in a month: Télérama’s new streaming guide product pays off byMarion Wyss
Inspirations Doing User Needs right: The Bureau of Investigative Journalism share their secrets byKhalil A. Cassimally
Inspirations Subscription models live off habits: lessons from Duolingo’s retention success byLennart Schneider
Decisions Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl byMadeleine White
Operations Developing the middle of the funnel: how to turn fly-bys into loyal readers byMadeleine White
Operations Why 80% of our homepage is now personalized — and how that’s changing everything byDaniel Geiger2 September, 2025
Inspirations Smarter discussions thanks to AI-generated talking points at FT byBella Cockarill25 August, 2025
Operations Perfect your value proposition to convert more readers into subscribers byMadeleine White24 August, 2025
Inspirations Building a subscription product for young readers at Mediahuis Belgium byMadeleine White20 August, 2025
Inspirations Relaunching The Guardian app: changing reader habits means we must also evolve byCraig Law11 August, 2025
Decisions Gain clarity on your purpose: the template that helps teams make faster, better decisions This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making byKhalil A. Cassimally7 August, 2025
Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth byMadeleine White5 August, 2025
Decisions What 400 media apps tell us about the trends driving engagement in 2025 byChristie Easter4 August, 2025
Operations When the article is no longer enough: formats that outperform the article on news apps byHeiko Scherer31 July, 2025
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences byAliya Itzkowitz29 July, 2025
Operations How The Guardian US meets underrepresented communities where they are byMadeleine White17 July, 2025
Operations How Condé Nast is growing the “happy middle” of the audience funnel byKhalil A. Cassimally10 July, 2025