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WAN-IFRA trends outlook WAN-IFRA trends outlook
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

What does WAN-IFRA's latest report tell us about reader revenue, and what should you do about it?
byMadeleine White
26 January, 2026
DONATION DONATION
  • Inspirations

Benchmarking donation and support models

byMadeleine White
22 January, 2026
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
21 January, 2026
Referral Referral
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
20 January, 2026
Newsletter benchmarks Newsletter benchmarks
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
15 January, 2026
Subscription offer page Subscription offer page
  • Inspirations

Subscription offer page benchmarks

byMadeleine White
15 January, 2026
Cancellation benchmarks Cancellation benchmarks
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
14 January, 2026
Alignment Alignment

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
Leveraging editorial products for growth at Republik Leveraging editorial products for growth at Republik

Leveraging editorial products for growth at Republik

byMadeleine White
Events calendar Events calendar

Your media industry event calendar for 2026

byMadeleine White
7 ways to harness data culture 7 ways to harness data culture
  • Operations

7 ways media can build a practical, empowering data culture

byKhalil A. Cassimally
12 December, 2025
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
12 December, 2025
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
11 December, 2025
Condé Nast funnel Condé Nast funnel
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

How Condé Nast has made a shift from a volume-based model towards deep engagement and loyalty with a membership mindset.
byMadeleine White
8 December, 2025
Hero Framework, The Audiencers Hero Framework, The Audiencers
  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
3 December, 2025
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
2 December, 2025
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
25 November, 2025
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
24 November, 2025
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
21 November, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss
  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
Plugging subscription revenue leaks Plugging subscription revenue leaks
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
Medianes at The Audiencers festival Medianes at The Audiencers festival
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
subscription forecasting subscription forecasting
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

A useful forecast isn’t about predicting the future with perfect accuracy, but understanding how your decisions today will shape your business tomorrow.
byDavide Liverino
3 November, 2025
The homepage isn't dead The homepage isn't dead
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
30 October, 2025
pricing for news publishers pricing for news publishers
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
23 October, 2025
Connecticut today AI audio newsletter Connecticut today AI audio newsletter
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
20 October, 2025
tech build or buy tech build or buy
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
13 October, 2025
Der Spiegel engagement case studies Der Spiegel engagement case studies
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
9 October, 2025
The Economist Newsletter The Economist Newsletter
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

byFabio Venneri
Discounts on subscription for publishers Discounts on subscription for publishers
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy

Top News

  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

byMadeleine White
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

byMadeleine White
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

byDaniel Geiger
2 September, 2025
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
  • Operations

Perfect your value proposition to convert more readers into subscribers

byMadeleine White
24 August, 2025
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
20 August, 2025
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
11 August, 2025
Building clarity Building clarity
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making
byKhalil A. Cassimally
7 August, 2025
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

byMadeleine White
5 August, 2025
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
4 August, 2025
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
31 July, 2025
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
29 July, 2025
  • Operations

How to turn registered members into subscribers

byMadeleine White
23 July, 2025
  • Operations

How The Guardian US meets underrepresented communities where they are

byMadeleine White
17 July, 2025
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

byMadeleine White
15 July, 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
10 July, 2025
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
10 July, 2025
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