Operations
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers…
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
From The Audiencers' Collections
Getting started with Lifetime Value
Lifetime Value is the total profit a business expects to make from a customer over the entire time they stay a customer – and it’s the key to an effective…
The Audiencers’ Festival London #2 presentation slides
We were back in London in 2024 for round two. This time, bigger and better than ever!
…
Publisher onboarding journeys: benchmarking and best practices
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding the nuances of acquisition, retention, and revenue trends to maximize subscriber value.
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched in 2020 to support publishers in digital transformation with reader revenue models…
5 essentials to launch a subscription model risk-free
Although there is of course a lot to master when launching your digital subscription model, these are our top 5 in terms of the paywall journey itself. Below,…
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Conversion
Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions
From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt,…
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user’s profile and context
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition, Maddyness aims to open a window on the future of companies, and…
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.
