The Independent | The Audiencers

Home The Independent

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model

Operations

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue

From community to reader revenue: lessons to learn from The Independent and Reach

Inspirations

From community to reader revenue: lessons to learn from The Independent and Reach PLC

Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.

The first-party data strategy to increase ARPU for digital publishers

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent

From community to reader revenue: lessons to learn from The Independent and Reach PLC

#3. How The Independent maximizes recirculation, why people don’t pay for news and overheard from News UK