A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations
2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…
Subscriptions at the end of the open web
Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…
The Power of Emotions: How they impact strategic marketing decisions in the media industry
Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
4 learnings about subscription A/B testing from ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…