Conversion | Page 7 of 8 | The Audiencers

Decisions

Managing editorial production: giving an objective to each content

What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing

byElodie Mandel

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content

byEric Le Braz

Decisions

Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%

Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.

byMadeleine White

Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.

byStéphane Desmichelle

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

byMadeleine White