Conversion | Page 7 of 8 | The Audiencers

Inspirations

Newsletter Walls: How a French publisher is innovating to increase its subscriber base

This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.

byMadeleine White

Inspirations

How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views

Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model

byRicki Enghoff Lyngsøe

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.

byMadeleine White

Inspirations

Developing a culture of experimentation at EBRA Media

How does France's biggest regional newspaper group prioritize testing for continuous optimization?

byMadeleine White

Decisions

The 4 essentials for brands to turn content into business

Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher

byMadeleine White

Operations

Perfect your value proposition to convert more readers into subscribers

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

byMadeleine White

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

byMadeleine White

Decisions

The New York Times dynamic paywall model, analyzed

Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.

byMadeleine White

Inspirations

How publishers are using A/B testing to optimize conversion rates

3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?

byMadeleine White

Decisions

Forget focusing on paywall types, it’s time to put your audience first

Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.

byMadeleine White