4 learnings about subscription A/B testing from ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
European Cookie walls: changes and strategies you need to know
Whilst many of The Audiencers’ readership will be focused on subscription-funded content, a common misperception of Cookie walls…
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media