Case Studies | Page 14 of 15

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

byPerrine Pavageau

Operations

Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS

How did L'Express switch CMS tools without a trace?

byMarion Wyss

Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.

byLennart Schneider

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

byMadeleine White

Operations

Building a collaborative data culture at News UK

Joe is Lead Business Analyst across the Data Technology team at News UK and has recently been particularly…

byJoe Bullock

Operations

How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this

Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet

byCharlotte Lundqvist

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach

byKhalil A. Cassimally