Operations Developing the middle of the funnel: how to turn fly-bys into loyal readers Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement. byMadeleine White
Operations Why 80% of our homepage is now personalized — and how that’s changing everything How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention. byDaniel Geiger
Operations When the article is no longer enough: formats that outperform the article on news apps How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories. byHeiko Scherer
Operations How The Guardian US meets underrepresented communities where they are We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role. byMadeleine White
Operations How Condé Nast is growing the “happy middle” of the audience funnel Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel. byKhalil A. Cassimally
Operations The ins and outs of BFM’s new mobile-first vertical video format How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month. byAnthony Capon
Inspirations How Clarin is Redefining News Consumption with AI-Powered Audio How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news byMatias Battolla
Operations How the user needs approach boosts engagement Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it. byStefan ten Teije
Decisions Adapting user needs to your audience: what are other publishers doing? Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience? byMadeleine White
Decisions The four dimensions of personalization This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per… byTom Burrell