Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
Retention economics: from churn management to relationship management
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
Value proposition examples from successful publishers
Better define your value proposition after being inspired by these successful publishers
How the experts do brand publishing: when digital marketers launch their own media
We speak to a digital marketing expert on how they successfully launched a media to support their brand.
15 essentials for a successful newsletter
Build a loyal community and monetize your content with a successful newsletter thanks to these 15 best practices
WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?