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From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
byMadeleine White
home page personalisation home page personalisation
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
byDaniel Geiger
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
byHeiko Scherer
The Guardian underrepresented audiences The Guardian underrepresented audiences
  • Operations

How The Guardian US meets underrepresented communities where they are

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
byMadeleine White
Sarah Marshall condé Nast Sarah Marshall condé Nast
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.
byKhalil A. Cassimally
BFM Vidéos verticales BFM Vidéos verticales
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.
byAnthony Capon
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
byMatias Battolla
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
byStefan ten Teije
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
byMadeleine White
4 dimensions of personalisation 4 dimensions of personalisation
  • Decisions

The four dimensions of personalization

This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per…
byTom Burrell

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