Subscription | Page 5 of 13

06

Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At least that's what Florian Bauer says who, with his consulting company Vocatus,…

ByLennart Schneider

08

Jan 2024

Decisions

Breaking the silo: bridging editorial and commercial teams, the essentials for success

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.

ByMadeleine White

08

Jan 2024

Inspirations

Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models

This article analyzes 9 Spanish-language publishers - La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador, El Mundo, El Pais and El Nuevo Dia - their paywalls, pricing…

ByMadeleine White

18

Dec 2023

Operations

It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect…

ByMadeleine White

13

Dec 2023

Decisions

From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

Can you introduce the Les Coops de l'info group? Les Coops de l'info is a cooperative press group of six local publishers and one media for younger audiences. Our local…

ByMarion Wyss

11

Dec 2023

Operations

4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New York Times - everything is tested before it is rolled out on…

BySascha Bossen

06

Dec 2023

Inspirations

Leveraging new audiences with The Guardian’s 12for12 campaign

Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project led to an impressive 2,754…

ByMadeleine White

24

Nov 2023

Newsletter

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

You're reading The Audiencers' newsletter #26, sent out on November 15th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here. The Audiencers' Community is…

ByMadeleine White

16

Nov 2023

Inspirations

Le Monde launches new mobile app feature to combat news avoidance & information fatigue

According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never…

ByMarion Wyss

08

Nov 2023

Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

ByAlex Lehner