Lennart’s road trip: 6 learnings from German subscription businesses
Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this…
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
How registration has become the cornerstone of Réussir group’s subscription strategy
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info
Can you introduce the Les Coops de l’info group? Les Coops de l’info is a cooperative press group…
4 learnings about A/B testing after 5 years working on Paid Content at ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…