Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025
Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.
WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress
Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.