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Inspirations

Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…

byMadeleine White

Decisions

Customer-centric pricing strategies: Realizing the true value of your audience

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…

byMadeleine White

Inspirations

A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.

byMariah Craddick

Inspirations

Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…

byChristopher Monello-Johnson

Collections

Ask the experts: How publishers are organizing their reader revenue teams

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

byMadeleine White

Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.

byIsmael Nafria

Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.

byRomain Lhote