How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
Retention
Retention strategies for digital media with a subscription model, by The Audiencers, the leading community for publishing professionals.
59 posts
Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this
Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet
Publishers: 10 ways to combat subscription churn
Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Constantly evolving product offerings with A/B testing at Netflix
Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
How Le Figaro limits password sharing amongst subscribers
Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block…
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!