WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Engagement data & conversion strategies to increase revenue
Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue