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The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
byMadeleine White
  • Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
byMadeleine White
  • Operations

L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
byThe Audiencers
  • Operations

How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
byMarion Wyss
tech stack study tech stack study
  • Inspirations

Study by Paris’ Science Po reveals top tech solutions used by French publishers

Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few…
byMadeleine White
  • Decisions

From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info

Can you introduce the Les Coops de l’info group?  Les Coops de l’info is a cooperative press group…
byMarion Wyss
  • Inspirations
  • Operations

Keep calm, carry on, and launch a registration wall

Trouver la meilleure stratégie de paywall possible pour son média, ce n’est pas une mince affaire. Chez Alternatives…
byFrédéric Desiles
  • Operations

How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy

Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
byNicolas Le Roux
Dynamic paywall models Dynamic paywall models
  • Operations

How to dynamic paywall (it’s a lot more simple than you think)

Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
byMadeleine White
  • Operations

How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates

Discover how ELLE Magazine are successfully converting readers into subscribers
byMadeleine White

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