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Paywalls

Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals

50 posts

Inspirations

Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth

byDonika Lilova

Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?

byMadeleine White

Inspirations

Paywalls, pricing, and premium products: benchmarking Spanish-language subscription models

This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador,…

byMadeleine White

Inspirations

Black Friday paywall benchmarking

It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.

byMadeleine White

Decisions

Ask the experts: paywalls, subscription and SEO

What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!

byMadeleine White