Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
Paywalls
Paywall strategies for reader revenue models, analyzed by the experts at The Audiencers, the go-to community for publishing professionals
50 posts
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
#19. Top-performing articles that you don’t want to miss
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list.
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question