Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future byMadeleine White
Decisions Ask the experts: paywalls, subscription and SEO What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers! byMadeleine White
Inspirations Benchmarking digital publisher’s paywall on app Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an… byMadeleine White
Decisions Why news subscriptions feel like a burden to young people Why young people don't pay for subscription-based news byThe Audiencers
Operations How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy byNicolas Le Roux
Newsletter #19. Your summer reading list: top-performing articles that you don’t want to miss You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list. byMadeleine White
Inspirations 4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media byLennart Schneider
Inspirations The CEO of beehiiv on audience engagement and scaling newsletter readership What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track? byMili Semlani
Operations How to dynamic paywall (it’s a lot more simple than you think) Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers byMadeleine White
Decisions The Conversion Funnel Benchmark Report Q2 2023 An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers byMadeleine White