3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
How La langue française increased registered user acquisition by 450% thanks to a “bittersweet” strategy
Inspired by Semafor and The New York Times, this French publisher has put email collection and registration at the forefront of their strategy
#19. Your summer reading list: top-performing articles that you don’t want to miss
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023, sharing your summer reading list.
4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers