The retention-acquisition connection
This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…
How to analyze your subscription data
Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
A whistle stop tour of the wondrous world of Lifetime Value
LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
Data, subscription and LTV: how Bloomberg and Reworld media are maximizing on the value of registration
Insights on data, subscription and LTV from The Audiencers' Festival New York
How Brazil’s Globo measures audience engagement across its portfolio
The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…
The Conversion Funnel Benchmark Report Q3 2023
The quarterly study to provide digital publishers with the data, insights & expertise to optimize each step towards subscription.
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question