The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations
2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
Wordle and beyond: How games are impacting publisher newsletters
The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
Audience innovation at the ABC: Navigating uncharted paths to engage audiences
Cultivating and deepening the ABC’s relationship with new audiences
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…