Decisions Gen AI and the ‘deconstruction’ of the media value chain "Generative AI is altering the very heart of the publishing industry: the creation of content, which means that… byPepe Cerezo
Inspirations Bringing AI to a 400 year old media group Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies byAnabelle Nicoud
Inspirations Listening to articles: How Le Monde uses a synthetic voice to better engage audiences Écouter des articles plutôt que les lire, parce que nous sommes en voiture, les mains prises à la… byMarion Wyss
Inspirations WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast byMadeleine White
Inspirations Dopamine & the Hook model: how The New York Times harnesses the power of games Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the… byJulien Ancel
Decisions “Decisive notes” – The articles that convert for Argentina’s Clarín What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom. byIsmael Nafria
Operations Optimizing SEO with your paywall in mind: lessons from The Athletic Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic. byMadeleine White
Inspirations How we developed a custom collaborative editor for our journalists at Contexte At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels… byCédric Raud
Decisions Implementing User Needs Is Cultural Change Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in… byLars K Jensen
Inspirations The Wall Street Journal: how to develop long term relationships with young audiences The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals… byMadeleine White