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  • Decisions

Gen AI and the ‘deconstruction’ of the media value chain

"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…
byPepe Cerezo
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  • Inspirations

Bringing AI to a 400 year old media group

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies
byAnabelle Nicoud
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  • Inspirations

Listening to articles: How Le Monde uses a synthetic voice to better engage audiences

Écouter des articles plutôt que les lire, parce que nous sommes en voiture, les mains prises à la…
byMarion Wyss
  • Inspirations

WhatsApp, election chatbot, Google AI overviews… 10 inspiring cases from WAN-IFRA World Congress

Takeaways from WAN-IFRA's 2024 World Congress, with Reach Plc, Financial Times, The Daily Maverick and Conde Nast
byMadeleine White
  • Inspirations

Dopamine & the Hook model: how The New York Times harnesses the power of games

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
byJulien Ancel
  • Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
byIsmael Nafria
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Optimizing SEO with your paywall in mind: lessons from The Athletic

Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
byMadeleine White
  • Inspirations

How we developed a custom collaborative editor for our journalists at Contexte

At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels…
byCédric Raud
  • Decisions

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
byLars K Jensen
  • Inspirations

The Wall Street Journal: how to develop long term relationships with young audiences

The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
byMadeleine White

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