Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
Elections, Euros, Olympics: engaging and converting audiences during big events
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
Ask the experts: How publishers are organizing their reader revenue teams
We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.