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Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement.
byMadeleine White
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From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models.
byMarion Wyss
  • Inspirations

160+ paywall examples to inspire your subscription strategy

Paywall benchmark examples from around the world
byMadeleine White
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
byMarion Wyss
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
byMarion Wyss
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss
North Star metric for publishers North Star metric for publishers
  • Decisions

North Stars for publishers and the example of Financial Times

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
byMadeleine White
Membership at The Kyiv Independent Membership at The Kyiv Independent
  • Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
byMadeleine White
Kathimerini.gr's Launch of Greece's First Digital Subscription Model Kathimerini.gr's Launch of Greece's First Digital Subscription Model
  • Operations

Kathimerini Launch Greece’s First Digital Subscription Model

Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
byLefteris Bidelas

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