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  • Collections

35 ways to grow your newsletter list

The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
byMadeleine White
  • Collections

The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
byMadeleine White
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  • Inspirations

Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490

Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…
byMarion Wyss
  • Operations

What is a dynamic paywall?

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
byMadeleine White
  • Inspirations

Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
byChristopher Monello-Johnson
  • Inspirations

Elections, Euros, Olympics: engaging and converting audiences during big events

Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
byMadeleine White
  • Collections

Ask the experts: How publishers are organizing their reader revenue teams

We spoke to 5 publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue
byMadeleine White
  • Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
byIsmael Nafria
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  • Inspirations

With tightening regulations, these publishers are already using Cookie Walls to increase consent rates

Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever…
byMadeleine White
  • Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
byRomain Lhote

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