Inspirations Boosting membership conversion at Maverick Insider with FAQs South Africa's Daily Maverick tackles low conversion rates with a targeted Q&A mailer, significantly enhancing member acquisition and engagement. byMadeleine White
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth. byMarion Wyss
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue OKO.press, La Marea, and What Happened Last Week share their strategies and doubts about donations as viable and ethical business models. byMarion Wyss
Inspirations 160+ paywall examples to inspire your subscription strategy Paywall benchmark examples from around the world byMadeleine White
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds. byMarion Wyss
Inspirations More clarity, more value: how Contexte overhauled their subscription offer In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes byMarion Wyss
Inspirations Testing and optimizing our subscription offers page at Le Monde Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel. byMarion Wyss
Decisions North Stars for publishers and the example of Financial Times Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework byMadeleine White
Inspirations Inside The Kyiv Independent’s membership model With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one! byMadeleine White
Operations Kathimerini Launch Greece’s First Digital Subscription Model Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall. byLefteris Bidelas