Le Figaro halves the time to take out a subscription with their “AMEX” project
How Le Figaro has pulled off a tour de force: halving the time it takes to take out a subscription, from 50 to 25 seconds.
More clarity, more value: how Contexte overhauled their subscription offer
In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Kathimerini Launch Greece’s First Digital Subscription Model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
Inspiration on how to make your hard paywall dynamic
The days of one-size-fits-all paywalls are over! Dynamic models are essential for digital subscription success.
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question
We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.