Conversion

Conversion strategies to monetize your audience, by The Audiencers, the leading B2B community for publishing professionals.

118 posts

The power of puzzles: How The New Yorker approached a games paywall

On the heels of The New Yorker's new word game, the team revamped their paywall strategy.

Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival

A solid tech stack, segmentation, funnel optimisation... Irish News' CTO and CMO share the secrets behind their impressive digital transformation.

We spoke to Markus Schölberl, founder and editor of pv digest on his top recommendations for publishers offering digital subscriptions.

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

Most paywall strategies focus on optimisation. But the real question is: what system are you asking users to join? Heiko Scherer dives in.

Our 2-step framework to clearly communicate why users should convert into a paying subscriber.

Mediahuis' Katia Debusschere spoke at our Festival on how they built a subscription product for 18-26 year olds and the lessons to take away.

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent

Robin Booth, Managing Director at Nursing Times, cut through the noise with clarity and practical insight at The Audiencers' Festival.