A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth
76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…
Innovating with AI, the impressive work of Aftonbladet
When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
Dynamic paywall testing: how FAZ is working to reach 300,000 digital subscribers by 2025
Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…