Wordle and beyond: How games are impacting publisher newsletters
The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
Audience innovation at the ABC: Navigating uncharted paths to engage audiences
Cultivating and deepening the ABC’s relationship with new audiences
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
Playing the social media game: how publishers can learn and benefit from social
Insights from Press Gazette's future of media technology conference
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about