Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
108 posts
How to analyze your subscription data
Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
State of the mobile publishing market report 2024
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as…
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…
Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system
Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.