Kevin is the Director of Consulting Services at Pugpig where he and his team support customers with app, product and audience strategy. His work is informed by more than 20 years of innovation and product experience as a pioneer and leader at the BBC, The Guardian, Gannett and with US public media as well as through his own media consultancy working in EMEA and North America.
Media businesses are facing their most difficult moment ever, Politico and Axios co-founder Jim VanderHei recently said as he ticked off challenges in audience acquisition and monetization. To compete, publishers…
This is a summary of the recently published Retention Economics report, collaboratively written by Kevin Anderson, Consulting Director at Pugpig, and Laura Graham, Media Practice Lead at Manifesto Growth Architects.
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