Operations
How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability
A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers…
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
From The Audiencers' Collections
The publisher’s practical guide to success with gamification
8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…
The Audiencers’ Festival London #2 presentation slides
We were back in London in 2024 for round two. This time, bigger and better than ever!
…
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
Increase conversion rates: how to get started with a dynamic paywall
Be audience-first with your reader revenue model by adapting the paywall and experience to a user’s profile and context
Implement user needs in your newsroom: email course for publishers
Learn how to get internal buy-in to implement user needs, how to align user needs with your vision, how to operationalise user needs and more
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Conversion
The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories
The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
News media: determining the optimal price for your subscription product
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue
From community to reader revenue: lessons to learn from The Independent and Reach PLC
Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
