How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To…
Overheard this week
"Registered users spend 2 times more time on our content and have 4 times higher page views, meaning logging readers is an essential part of our advertising revenue model."
Not-to-miss
How Brazil’s Globo measures audience engagement across its portfolio
The context of Grupo Globo
Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…
Dive deeper
Meet some of our expert guests
Khalil A. Cassimally
Head of Audience Insights at The Conversation
Chloe Watson
Audience Strategist at the Australian Broadcast Corporation's Innovation Lab
Sascha Bossen
Paid Content Product Management at ZEIT ONLINE
Lennart Schneider
6 years at DIE ZEIT, now consultant for publishers
Lars K. Jensen
Audience, data & journalism at Berlingske Media
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