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The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

200 attendees joined us in London for arguably our best Festival yet, with a brilliant line up of speakers who skipped the "what", going straight into the "how".
byMadeleine White
10 July, 2025
Sarah Marshall condé Nast Sarah Marshall condé Nast
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
10 July, 2025
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

byAnandita Chandra
7 July, 2025
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
2 July, 2025
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
29 June, 2025
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
26 June, 2025
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
10 June, 2025
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
Why you need audience people in your media company Why you need audience people in your media company

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
Daily Maverick Question and answer Daily Maverick Question and answer

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
16 May, 2025
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
12 May, 2025
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

How 0221, a digital media outlet based in La Plata, Argentina, implemented artificial intelligence to streamline news production, boost journalistic creativity, and strengthen audience engagement.
byAlvaro Liuzzi
9 May, 2025
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
6 May, 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
5 May, 2025
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
4 May, 2025
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
30 April, 2025
  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
29 April, 2025
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
28 April, 2025
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
Reuters AB testing Reuters AB testing
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
byElaine Piniat
10 April, 2025
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
9 April, 2025
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
3 April, 2025
The product guide to turn ideas into action The product guide to turn ideas into action
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss

Top News

  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White
  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
  • Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White
  • Decisions

The four dimensions of personalization

byTom Burrell
  • Operations

The checklist to write engaging polls

byPia Frey
5 February, 2025
  • Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn
4 February, 2025
  • Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss
30 January, 2025
  • Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White
30 January, 2025
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

byMadeleine White
27 January, 2025
  • Decisions

Open source, proprietary CMS or build your own? The choice is simple

byJorge Mediavilla
24 January, 2025
The Audiencers' Newsletter The Audiencers' Newsletter
  • Newsletter

#54. Debating > commenting?

The content to ace 2025, debating at DER SPIEGEL and how The Washington Post increases newsletter click-through rates
byMadeleine White
23 January, 2025
habit forming at freeletics habit forming at freeletics
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider
20 January, 2025
  • Operations

Kathimerini Launch Greece’s First Digital Subscription Model

byLefteris Bidelas
6 January, 2025
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

byDavid Topping
3 January, 2025
  • Inspirations

Inspiration on how to make your hard paywall dynamic

byMadeleine White
2 January, 2025
  • Newsletter

#53. The best-of The Audiencers’ 2024

byMadeleine White
2 January, 2025
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