Operations
How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability
A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.
Double conversion rate: how Jeune Afrique’s dynamic model better acquires subscribers
Jeune Afrique’s dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.
Enhancing audience engagement with data-driven decision-making: a practical guide
In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve, professionals in digital publishing must leverage data to drive their strategies. This…
How to leverage customer data to identify & act on drivers of churn
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically for Subscription businesses, 'The Retention Blueprint' is a free,…
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL.
In the subscription industry, keeping customers…
How to analyze your subscription data
Today it's all about data. I probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada's Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital…
What is a dynamic paywall?
If you're in the media business, likelihood is you already know what a paywall is. It blocks content and asks a reader to pay to subscribe in order to gain…
From The Audiencers' Collections
The Audiencers’ Festival London #2 presentation slides
We were back in London in 2024 for round two. This time, bigger and better than ever!
…
How do you decide which article is free or premium?
In partnership with Atlas, the recurring revenues growth consultancy, The Audiencers recently ran a survey to find out how media companies with a paywall model decide which articles to block…
Publisher unsubscription journeys: benchmarking and best practices
How to retain the subscriber whilst not harming potential future re-subscriptions or referrals during the unsubscription/cancellation journey
The Audiencers’ Festival Toronto presentation slides
The Audiencers' Festival's 3rd stop in 2024 was in Toronto, to bring together Canadian publishing professions for an incredible day of expertise on stage and valuable discussions off stage. Hearing…
Moments of truth: retention essentials for publishers
This is an extract of an article published in Tom Burrell’s Retention Blueprint Newsletter. The Retention Blueprint' is a free, retention-focused digest delivered straight to your inbox every Friday, providing…
Workshop: How to define your value proposition
Work through this to define your value proposition, a statement that summarizes why someone should purchase your product or service.
The ultimate guide to audience research methods for digital publishers
The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen Innovate, a consultancy specializing in user-centred innovation, audience research, and developing emerging…
Inspiration from publishers around the world
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
A Spirit of Generosity: How The Atlantic team collaborates to launch features like article gifting
How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.
Conversion
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue… it’s a no brainer!
Annual vs. Monthly Subscriptions, what drives more value?
Discover why monthly subscribers may offer greater flexibility, pricing power, and growth potential. Refine your strategy by understanding the nuances of acquisition, retention, and revenue trends to maximize subscriber value.
Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
The hourglass technique: how to write for your paywall
Forget the inverted pyramid – the hourglass is your new best friend to successfully writing for paywalled content
Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question
We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Subscription
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Retention
Publisher onboarding journeys: benchmarking and best practices
Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it's now widely recognized that retention is more valuable to your business, and less…
How to turn passive followers into active community members
Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context
Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…
Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent
The real-time metric that leads to higher engagement, loyalty and propensity to subscribe – all of which directly correlate with revenue
L’Équipe: limiting churn when increasing the price from a highly discounted subscription offer
Romain Lhote, CMO of L’Équipe, spoke at The Audiencers’ Festival about their retention strategy whilst increasing their subscription offer price.
