Operations Guide: Increase frequency of visits to better convert users into subscribers Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples. byMarion Wyss
Decisions 1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind. byStéphane Desmichelle
Inspirations Newsletter Walls: How a French publisher is innovating to increase its subscriber base This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences. byMadeleine White
Inspirations How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model byRicki Enghoff Lyngsøe
Operations Free or Premium? The decision-making process for your articles in a freemium strategy. The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy byMadeleine White
Decisions How to build a subscription product from 0, with Quested Consulting The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis byMadeleine White
Operations How to optimize subscription conversion rates on mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? byMadeleine White
Operations Perfect your value proposition to convert more readers into subscribers Our 2-step framework to clearly communicate why users should convert into a paying subscriber. byMadeleine White
Operations The Essential Engagement KPIs for Optimizing Conversion Rates Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates. byMadeleine White
Operations Engagement data & conversion strategies to increase revenue Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue byMadeleine White