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Home Subscription Page 9
INMA Townhall takeaways INMA Townhall takeaways
  • Operations

Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions

From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
byLaure Kesler
Mark Stenberg Mark Stenberg
  • Operations

Micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.
byMark Stenberg
  • Decisions

“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
byPeter Houston
  • Inspirations

Constantly evolving product offerings with A/B testing at Netflix

Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
byMadeleine White
How to reduce the risks of a subscription strategy How to reduce the risks of a subscription strategy
  • Operations

How to reduce the risks of launching a subscription strategy

How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
byMadeleine White
dynamic hard paywall dynamic hard paywall
  • Decisions

Why people don’t pay for news: findings from a study and lessons for publishers

Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
byMadeleine White
  • Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?
byCarolyn Morgan
Le Figaro's Homepage Le Figaro's Homepage
  • Operations

How Le Figaro limits password sharing amongst subscribers

Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block…
byLudovic Lacroix
visibility rate visibility rate
  • Operations

Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy

Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
byMadeleine White
AI guide AI guide
  • Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
byMarion Wyss

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