Benchmarking digital publisher’s paywall on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
#20. Can your subscribers cancel in 3 clicks?
You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to…
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?
The Conversion Funnel Benchmark Report Q2 2023
An exclusive report for Poool clients providing the data, insights and expertise to better convert readers into subscribers
How the fashion magazine ELLE is using a dynamic paywall and continuous optimization to improve conversion rates
Discover how ELLE Magazine are successfully converting readers into subscribers
Beyond the human mind: Mediahuis propensity model
How Mediahuis implemented a propensity model to better convert users into subscribers, reducing manual effort, decreasing time-to-success and continuously optimizing performance