Subscription | Page 9 of 13

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription

Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?

Operations

5 projects of a PMO at The New York Times – Episode 1: The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model