Subscription | Page 9 of 13

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription

ByLennart Schneider

18

Apr 2023

Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?

ByMadeleine White

18

Apr 2023

Operations

5 projects of a PMO at The New York Times – Episode 1: The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the “Interaction model”. A new term,…

ByPerrine Pavageau

17

Apr 2023

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic

ByLars K Jensen

16

Apr 2023

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of “Program Manager”. Its main objective: to put in place operational mechanisms to…

ByPerrine Pavageau

07

Apr 2023

Decisions