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  • Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
byIsmael Nafria
  • Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.
byRomain Lhote
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News media: determining the optimal price for your subscription product

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
byMadeleine White
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A whistle stop tour of the wondrous world of Lifetime Value

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.
byNicolas Galland
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  • Inspirations

Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories

The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes…
byMadeleine White
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How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…
byChartbeat
  • Inspirations

Lennart’s road trip: 6 learnings from German subscription businesses

Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this…
byLennart Schneider
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Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all…
byLennart Schneider
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How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s, but it took a pandemic to trigger a digitalization shock...
byMarion Wyss
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  • Operations

From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
byJosé M Sánchez Daze

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