Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
#22. Ask the experts: will a paywall damage your SEO?
You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to…
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
#20. Can your subscribers cancel in 3 clicks?
You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to…
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe
From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models