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Home Subscription Page 6
  • Decisions

What explains subscription conversion success? A new formula and study seeks to find an answer

Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
byMarkus Schöberl
  • Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
byMadeleine White
  • Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
byMadeleine White
  • Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
byLennart Schneider
  • Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
byLars K Jensen
Perrine Pavageau Perrine Pavageau
  • Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
byPerrine Pavageau
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
byMadeleine White
  • Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
byLennart Schneider
The Audiencers' Newsletter The Audiencers' Newsletter
  • Newsletter

#7. Turning the customer care center into a source of insights

You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…
byMadeleine White
  • Operations

5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné

Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
byMaxime Moné

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