Subscription | Page 11 of 15

Decisions

The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.

byLaure Kesler

Operations

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.

byLars K Jensen

Operations

Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users

How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement

byMadeleine White

Inspirations

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?

byMadeleine White

Decisions

Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription

Registration is a valuable strategy for diversification, combining subscription and advertising revenue models

byMadeleine White

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription

byLennart Schneider

Inspirations

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?

byMadeleine White

Operations

5 projects of a PMO at NYT – The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.

byPerrine Pavageau

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic

byLars K Jensen

Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...

byPerrine Pavageau