7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention
Publishers: 10 ways to combat subscription churn
Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions
From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
Constantly evolving product offerings with A/B testing at Netflix
Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
Key publishing insights from media leaders at Mx3 conference in Berlin
From data & subscription growth to Gen Z & new content formats... what can we takeaway from Di5rupt's Mx3 event for publishers?
How Le Figaro limits password sharing amongst subscribers
Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block…
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
15 essentials for a successful newsletter
Build a loyal community and monetize your content with a successful newsletter thanks to these 15 best practices